The 2024 redevelopment of the Cirrus brand icon was driven by a need to better reflect the company’s innovative spirit and position the brand for its next chapter. The updated icon weaves visual elements of both the SR Series aircraft and Vision Jet into a single mark, encapsulating the full breadth of what Cirrus builds in a symbol as forward-looking as the aircraft themselves. Working in close collaboration with the executive team throughout the process, we ensured the final mark carried the conviction needed to function as a brand staple.